Effective Internet Marketing Infographic | Online Marketing Trends

In 2012, some of the the most effective internet marketing returns were seen from companies that focused on content creation, social media, blogging, SEO, website and landing pages, email and mobile marketing.

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing.

89% of marketers are maintaining or increasing their inbound budgets, most probably because inbound marketing costs 61% LESS per lead than traditional, outbound marketing.

What is working for online marketers in 2012?

Social Media:

63% of companies using social media say social media has increased marketing effectiveness ? among other benefits.

• In 2012, 44% of marketers acquired customers from Twitter
• US Internet users spend 3X more minutes on blogs & social networks than on email.
• The average budget spent on company blogs & social media has nearly tripled in three years.
• Social media use in the U.S. has increased by 356% since 2006.
• The top 20% of B2B marketers in social media lead generation have increased revenue by 20% in 2011.
• LinkedIn drives the most customers to B2B, Facebook drives the most conversions for B2C.
• Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined.
• 93% of US adult Internet users are on Facebook. 1 out of every 7 minutes online is spent on Facebook.
• The average Facebook user spends ~7 hours/month on Facebook.
• U.S. local SMBs actively use social media marketing to promote their businesses
• More than 1/2 of U.S. SMBs say social media sites play an important role in active sales. More than 1/3 of US SMBs say social media helps them get found online.
• Social media helps B2B marketers improve search results.
• Facebook has become the preferred way of sharing content, second only to email (for now).
• Most US B2B marketers agree that Facebook is an effective marketing tool. More than 1/3 of marketers say Facebook is ?critical? or ?important? to their business.
• The number of marketers who say Facebook is ?critical? or ?important? to their business has increased by 75% in three years (from 24% to 42% 2009-2012).
• More than 1/3 of marketers say Twitter is ?critical? or ?important? to their business.
• Companies that use Twitter average 2x more leads/month than those that do not.
• B2C companies with >100 followers have 146% more leads/month than those with <100.

Blogging:

B2C companies that blog generate 88% more leads per month than those who do not blog.

• In 2012 57% of marketers acquired customers from blogging.
• Companies that blog have 55% more website visitors.
• B2B companies that blog generate 67% more leads per month than those who do not.
• Blog frequency impacts customer acquisition.
• Businesses that blog 20 or more times/month get 5X more traffic than those who blog 4 or more times a month.
• Companies that blog have 97% more inbound links.
• 81% of marketers rated their blog as USEFUL or BETTER.
• Nearly 40% of US companies use blogs for marketing purposes.
• Companies with >51 blog articles experience a 77% lift in median monthly leads.
• Blog reading peaks around 10AM.

Blog articles influence purchases:

7%?EXECUTE A PURCHASE
13%?INSPIRE A PURCHASE
14% ASSURE
17% DISCOVER PRODUCTS/SERVICES
19% GET SUPPORT/ANSWERS
19% REFINE CHOICES
21% DECIDE ON A PRODUCT/SERVICE

Search Engine Optimization (SEO):

89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.

• 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.
• 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.
• 70% of the links search users click on are organic?not paid.

Website Pages:

Businesses with websites of 401-1000 pages get 6X more leads than those with?51-100 pages.

• Companies with more indexed web pages get 236% more leads.
• Companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages.
• Companies see a 55% increase in leads from increasing landing pages from 10 to 15.

Email Marketing:

59% of B2B marketers say email is the most effective channel in generating revenue.

• The word ?exclusive? in email promotional campaigns increases unique open rates by 14%.
• 84% of B2B marketers use segment targeting in their email campaigns.
• 80% of customers report reading email on mobile devices.
• Morning emails get the highest CTR.

Mobile Marketing:

60% of consumers do product or service research ?several times a month? via a mobile device.

• 9 out of 10 mobile searches lead to action. Over 50% lead to purchase.
• 90% of text messages are read within
• 3 MINUTES of being delivered.
• 4 BILLION of the 6.8 BILLION people on the planet, use a mobile phone. 3.5 BILLION of them use a toothbrush.

SOURCES: JUPITER RESEARCH, OCTOBER 2008, STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012,?NETPOP RESEARCH, ARIL 2012,??EMARKETER, FEBRUARY 2011,?ABERDEEN RESEARCH, MARCH 2012,?MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010,?MERCHANT CIRCLE, FEBRUARY 2011,?COMSCORE, SEARCH ENGINE LAND, 2011

Source: http://www.shebangdesign.com/effective-internet-marketing-infographic/

the big c the visitor king of kings ostara andy kaufman masters 2012 tom watson