Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course of the year, the company says, and it's now reaching 10 million active users per month on iOS. (Onswipe is also available on Android and Kindle Fire, but they make a very small contribution to the total.) To put that into perspective, CEO and co-founder Jason Baptiste calculates that Onswipe's traffic now exceeds the iPad traffic for WordPress and Tumblr combined. (He based that on Quantcast's mobile traffic data for WordPress.com and Tumblr ? for example, WordPress has a reported 12.5 million mobile uniques in the US, then when you take into account that only 31 percent of that traffic comes from iOS, and only 37 percent of that comes from the iPad, you get 1.4 million uniques from the iPad.) It's a bit of an apples-to-oranges comparison, since we're looking at onSwipe's global iOS traffic, not just iPad traffic in one country, but it does suggest that Onswipe has a mobile audience that's comparable to the major web publishing platforms.

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